Higher Education Solutions
advice from a team of experts in the Higher Education sector
Combining decades of experience in international higher education with our unique data insights, we can develop actionable portfolio strategies, international marketing strategies and recruitment concepts, as well as branding and positioning strategies, alumni strategies and many other services in higher education sector.
Most consulting projects start with a combination of a review of past strategy performance and an analysis of the budget spent. This is followed by interviews with stakeholders and a needs analysis. Based on the conclusions and recommendations we develop a new strategy. This may include the most appropriate course portfolio for a (new) set of focus countries, which marketing channels to use and what resources are needed to reach your institution’s goals and objectives. But it could also comprise brand architecture and brand messaging, or advice on how to engage your alumni.